Job Titles
Target specific roles like VP Marketing, SDR, CTO
Skills
Find people with specific technical or business skills
Degrees
Filter by education level
Fields of Study
Target by academic background
Industries
Reach companies in SaaS, Fintech, Healthcare, etc.
Job Functions
Target entire departments: Marketing, Sales, Engineering
Seniority Levels
Filter by Director, VP, C-Suite, Entry level
Company Sizes
Target startups, SMBs, or enterprises
HOW IT WORKS
How LinkedIn Ads Targeting Works
Choose Targeting Types
Select from job titles, industries, company sizes, seniorities, and more. Each type narrows your audience.
Combine with AND/OR
LinkedIn uses OR within a targeting type (any title matches) and AND between types (must match all criteria).
Optimize Audience Size
Aim for 20K-100K members. Too small won't deliver, too large wastes budget on unqualified leads.
Skip the Manual Research
Describe your ideal customer in plain English and let our AI find the perfect targeting combination. No more browsing through thousands of options.
Try the ICP Matcher — $10/mo