Seniority Levels
Reaching CXO on LinkedIn
How to effectively target CXO professionals on LinkedIn. Targeting tips, bid recommendations, and campaign strategies.
Targeting Type
Seniority Levels
LinkedIn URN
urn:li:seniority:8
Best Combined With
Job Functions, Industries
Why Target CXO?
CXO professionals on LinkedIn have significant influence over business decisions. They're typically involved in evaluating vendors, approving budgets, and driving strategic initiatives. Targeting by seniority helps you reach people with the authority to act on your message.
Recommended Targeting Combinations
1
Add Location Targeting
Start with your target geography (US, UK, specific states/regions)
2
Add Job Functions or Industries
Narrow your audience to increase relevance
3
Aim for 20K-100K Audience Size
This is the sweet spot for LinkedIn Ads performance
Pro Tips
- Use OR logic within targeting types (e.g., multiple job titles)
- LinkedIn uses AND logic between different targeting types
- Start broad, then narrow based on performance data
- Test different combinations with separate campaigns
- Monitor audience size - too small (<1K) won't deliver, too large (>500K) wastes budget
Build This Audience Automatically
Use our AI-powered ICP Matcher to find the perfect targeting combination. Describe your ideal customer and we'll match you to LinkedIn's 10,000+ targeting criteria.