💰Budget Management

Reduce Budget for Underperforming LinkedIn Campaigns

Automatically reduce budget for LinkedIn campaigns with poor performance metrics.

Metric

Cost per Lead / ROAS

Condition

CPL > 2x target OR no conversions after threshold spend

Action

Reduce daily budget by 50%

Example Rule

IF (Condition)

CPL exceeds $150 (2x target) over 14 days

THEN (Action)

Reduce daily budget by 50%

Result

Reallocate $2,000/month to better campaigns

Stop wasting budget on campaigns that aren't converting

✓Minimize wasted ad spend

✓Free up budget for winners

✓Improve overall account ROAS

✓Faster identification of problems

1
Connect Your LinkedIn Ads Account
Sign in with LinkedIn and grant access to your ad accounts
2
Navigate to Automation Rules
Go to Dashboard → Automation → Create New Rule
3
Configure the Condition
Set up the trigger: CPL exceeds $150 (2x target) over 14 days
4
Set the Action
Choose what happens: Reduce daily budget by 50%
5
Enable Notifications
Get Slack or email alerts when the rule triggers