Product Interests
Software & tools members are actively evaluating
High buying intent - actively researching solutions
General Interests
Topics members engage with on LinkedIn
Shows professional interest and engagement
Service Interests
Professional services members are seeking
May be looking for service providers
Product Interests
78General Interests
80Service Interests
17WHY IT WORKS
Why Use Interest Targeting?
Product Interests = Buying Intent
Members with Product Interests like "CRM Software" are actively researching solutions. This is the closest thing to intent data on LinkedIn - target people who are in-market for your category.
Expand Your Reach
Add interests to job title targeting to reach professionals who may not have the exact title you're targeting but are engaged with relevant topics.
Complement Other Targeting
Interests work great with job titles and company sizes. Target "VP of Marketing" + "Marketing Automation Software" interest for highly qualified leads.
Hidden Gem
Most advertisers don't know about Product Interests. This is an underutilized targeting option that can give you a competitive advantage in B2B campaigns.
Build Your Interest-Based Audience
Describe your ideal customer and our AI will suggest the perfect interest combinations. We'll automatically include high-intent Product Interests when relevant.
Try the ICP Matcher — $10/mo