📚Shows professional interest and engagement

LinkedIn General Interests

Topics members engage with on LinkedIn. Browse 80 targeting options to reach professionals.

Build Audience with General Interests

How to Use General Interests

General Interests show professional engagement with specific topics. Members with these interests are reading, liking, and sharing content about these subjects.

These interests are great for:

  • Expanding reach beyond specific job titles
  • Targeting thought leaders and influencers
  • Content marketing campaigns
  • Building brand awareness in specific communities

Build Your Audience Now

Our AI will automatically suggest the best general interests for your ICP

Get Started