42Marvin
🛒High buying intent - actively researching solutions

LinkedIn Product Interests

Software & tools members are actively evaluating. Browse 78 targeting options to reach professionals actively evaluating software solutions.

Build Audience with Product Interests

data(8)

Big Data Analytics SoftwareBusiness Intelligence (BI) SoftwareData Analytics SoftwareData Integration SoftwareData Management SoftwareData Visualization SoftwareData Warehouse SoftwarePredictive Analytics Software

ecommerce(6)

E-commerce SoftwareInventory Management SoftwareOrder Management SoftwarePoint of Sale SoftwareShipping SoftwareShopping Cart Software

finance(9)

Accounting SoftwareBilling SoftwareBudgeting SoftwareExpense Management SoftwareFinancial Planning SoftwareFinancial Reporting SoftwareInvoice SoftwareProcurement SoftwareTax Software

hr(10)

Applicant Tracking SoftwareEmployee Engagement SoftwareHuman Resource Management SoftwareLearning Management System (LMS) SoftwareOnboarding SoftwarePayroll SoftwarePerformance Management SoftwareRecruiting SoftwareTalent Management SoftwareWorkforce Management Software

it(9)

API Management SoftwareBackup SoftwareCloud Management SoftwareCybersecurity SoftwareDevOps SoftwareIT Service Management SoftwareMonitoring SoftwareNetwork Management SoftwareVirtualization Software

marketing(10)

Account-Based Marketing (ABM) SoftwareAdvertising SoftwareContent Marketing SoftwareEmail Marketing SoftwareMarketing Analytics SoftwareMarketing Automation SoftwareMarketing Resource Management SoftwarePublic Relations SoftwareSEO SoftwareSocial Media Marketing Software

productivity(9)

Business Management SoftwareCollaboration SoftwareCommunication SoftwareDocument Management SoftwareMeeting SoftwareProject Management SoftwareTask Management SoftwareTime Tracking SoftwareWorkflow Automation Software

sales(9)

Configure Price Quote (CPQ) SoftwareContact Management SoftwareCustomer Relationship Management (CRM) SoftwareLead Generation SoftwareSales Analytics SoftwareSales Enablement SoftwareSales Forecasting SoftwareSales Intelligence SoftwareSales Performance Management Software

support(8)

Call Center SoftwareChatbot SoftwareCustomer Service SoftwareCustomer Success SoftwareCustomer Support SoftwareHelp Desk SoftwareKnowledge Management SoftwareLive Chat Software

How to Use Product Interests

Product Interests are the most valuable targeting option on LinkedIn because they indicate active buying intent. Members with these interests are researching and evaluating software solutions.

For example, targeting "CRM Software" interest reaches people who are:

  • Reading CRM comparison articles
  • Engaging with CRM vendor posts
  • Following CRM thought leaders
  • Actively evaluating CRM solutions

Combine Product Interests with job titles like "VP of Sales" for highly qualified leads.

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