📈Bid Optimization

Decrease Bids on Low CTR LinkedIn Campaigns

Automatically reduce bids on underperforming LinkedIn campaigns to minimize wasted spend.

Metric

CTR

Condition

CTR < 0.3%

Action

Decrease bid by 20-25%

Example Rule

IF (Condition)

CTR below 0.3% after 5,000 impressions

THEN (Action)

Reduce CPC bid by 20%

Result

Reallocate budget to higher-performing campaigns

Reduce spend on poorly performing audiences or creatives

✓Minimize wasted ad spend

✓Signal to optimize creative or targeting

✓Maintain budget for better opportunities

✓Improve overall account efficiency

1
Connect Your LinkedIn Ads Account
Sign in with LinkedIn and grant access to your ad accounts
2
Navigate to Automation Rules
Go to Dashboard → Automation → Create New Rule
3
Configure the Condition
Set up the trigger: CTR below 0.3% after 5,000 impressions
4
Set the Action
Choose what happens: Decrease bid by 20-25%
5
Enable Notifications
Get Slack or email alerts when the rule triggers