Performance Rules

Pause Low CTR LinkedIn Campaigns

Automatically pause LinkedIn campaigns with CTR below threshold after sufficient impressions.

Set Up This Rule
Metric
CTR
Condition
CTR < 0.25% after 10,000 impressions
Action
Pause campaign

Example Rule

IF (Condition)
CTR below 0.25% after 10,000 impressions
THEN (Action)
Pause campaign
Result
Free up budget for better-performing creatives

When to Use This Rule

Stop spending on ads that aren't resonating with the audience

Benefits

Eliminate wasted impressions
Signal need for creative refresh
Improve account-level quality
Focus budget on engaging ads

How to Set Up This Rule

  1. 1
    Connect Your LinkedIn Ads Account
    Sign in with LinkedIn and grant access to your ad accounts
  2. 2
    Navigate to Automation Rules
    Go to Dashboard → Automation → Create New Rule
  3. 3
    Configure the Condition
    Set up the trigger: CTR below 0.25% after 10,000 impressions
  4. 4
    Set the Action
    Choose what happens: Pause campaign
  5. 5
    Enable Notifications
    Get Slack or email alerts when the rule triggers

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