42Marvin
Industry Guide
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LinkedIn Ads for E-commerce & Retail

E-commerce and retail companies are constantly optimizing their tech stack for growth, customer experience, and operations. High marketing spend = high LinkedIn activity.

Build E-commerce & Retail AudienceAll Industries
Market Size
Global e-commerce software: $8B
LinkedIn Reach
800K+ e-commerce professionals
Key Decision Makers
5 roles

Key Decision Makers in E-commerce & Retail

  • •VP of E-commerce
  • •Director of Digital Marketing
  • •CMOs at DTC brands
  • •Head of Growth
  • •VP of Operations

Recommended LinkedIn Targeting

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Job Titles to Target

VP of E-commerceDirector of E-commerceHead of DigitalDirector of Digital MarketingCMOVP of MarketingHead of GrowthDirector of OperationsVP of MerchandisingDirector of Customer Experience
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LinkedIn Industries

RetailConsumer GoodsApparel & FashionFood & Beverages
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Product Interests (High Intent)

These interests indicate active software evaluation. Members are in-market for solutions.

E-commerce SoftwareMarketing Automation SoftwareCustomer Relationship Management (CRM) SoftwareInventory Management SoftwareData Analytics Software
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Seniorities

DirectorVPCXO
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Company Sizes

51-200 employees201-500 employees501-1000 employees1001-5000 employees

Who Should Target E-commerce & Retail?

✓E-commerce platforms (Shopify competitors)
✓Marketing automation for DTC
✓Inventory and fulfillment software
✓Customer data platforms
✓E-commerce agencies
✓Payment processing

💡 Pro Tips

1

Combine industry + job title — Targeting "Retail" + "VP of E-commerce" narrows your audience to qualified buyers.

2

Use Product Interests for intent — Members with product interests are actively evaluating software. Layer these for high-intent audiences.

3

Aim for 20K-100K audience — Adjust company sizes to hit this range. Too small won't deliver; too large wastes budget.

Build Your E-commerce & Retail Audience

Our AI-powered ICP Matcher knows this targeting guide. Just describe "e-commerce & retail" and it will apply the right industries, titles, and interests automatically.

Build Audience Now

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Marketing & Advertising Agencies

Marketing agencies are both vendors and buyers. They evaluate MarTech for clients and their own operations. High LinkedIn engagement from industry professionals.