42Marvin
Industry Guide
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LinkedIn Ads for HR Tech & Recruiting

HR is undergoing massive transformation with remote work, AI, and employee experience. HR tech buyers are highly active on LinkedIn.

Build HR Tech & Recruiting AudienceAll Industries
Market Size
Global HR tech market: $30B
LinkedIn Reach
1M+ HR professionals
Key Decision Makers
5 roles

Key Decision Makers in HR Tech & Recruiting

  • •Chief Human Resources Officers
  • •VP of Talent Acquisition
  • •Director of HR Operations
  • •Head of People
  • •Director of Total Rewards

Recommended LinkedIn Targeting

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Job Titles to Target

Chief Human Resources OfficerVP of Human ResourcesVP of Talent AcquisitionDirector of HRHead of PeopleDirector of RecruitingDirector of HR OperationsHead of TalentVP of People OperationsDirector of Total Rewards
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LinkedIn Industries

Human ResourcesStaffing and RecruitingInformation Technology and ServicesComputer Software
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Product Interests (High Intent)

These interests indicate active software evaluation. Members are in-market for solutions.

Human Resource Management SoftwareApplicant Tracking SoftwareLearning Management System (LMS) SoftwarePayroll SoftwareEmployee Engagement Software
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Seniorities

DirectorVPCXO
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Company Sizes

201-500 employees501-1000 employees1001-5000 employees5001+ employees

Who Should Target HR Tech & Recruiting?

✓HRIS vendors
✓ATS platforms
✓Employee engagement tools
✓Payroll and benefits software
✓Recruiting agencies
✓HR consulting firms

💡 Pro Tips

1

Combine industry + job title — Targeting "Human Resources" + "Chief Human Resources Officer" narrows your audience to qualified buyers.

2

Use Product Interests for intent — Members with product interests are actively evaluating software. Layer these for high-intent audiences.

3

Aim for 20K-100K audience — Adjust company sizes to hit this range. Too small won't deliver; too large wastes budget.

Build Your HR Tech & Recruiting Audience

Our AI-powered ICP Matcher knows this targeting guide. Just describe "hr tech & recruiting" and it will apply the right industries, titles, and interests automatically.

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